Phoenix Consulting Group conducted a study to gather insights how social media were enabling partner managers to build stronger, more collaborative relationships. In the executive summary the observation is made that most of the companies interviewed were seeing productive benefits in the application of social media. Like earlier this week was posted by Sam Mutimer also this reports concludes that the full extent of those benefits and ROI are still too early to measure.
Like the Mountain State University white paper also here the executive summary concludes that “Social media are not stand alone functions. They are most effective when integrated into our traditional business processes as yet another facet of our relationships and communications with customers and partners.”
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