If I had asked people what they wanted, they would have said a faster horse
This nice quote by Henry Ford is one often used by many people to explain that one should not only provide what people ask for but instead think for yourself and offer solutions that fit with their needs. There is more to a desire than the first look would suggest. In his book “Start with Why” Simon Sinek has a good background to this quote, where he explains the following:
Great leaders and great organizations are good at seeing what most of us can’t see. They are good at giving us things we would never think of asking for. When the computer revolution was afoot, computer users couldn’t ask for a graphical user interface. But that’s what Apple gave us. ….. Great leaders are those who trust their gut. They are those who understand the art before the science. They win hearts before minds. They are the ones that start with WHY
How about you, do you distinguish yourself from your competition by thinking about what your customers need and hence providing added value to them?
