About Simoons & Company
When sailing for a new harbor the port pilot will guide you in, when crossing the Himalayas it is wise to let a Sherpa guide you on your travels, even though many have been there before, the path is known and it might look so easy. It is similar in alliances and partnerships, the method is proven and the path may be known and to many outsiders creating alliances between two or more organizations may seem easy. Yet successfully creating alliances and maintaining them is hard work. Hence it may be wise to let an experienced alliance coach be your guide for faster routes to success.
“Peter is a very experienced and effective alliance consultant across many industry segments with broad knowledge of deriving incremental value between partners and throughout all facets of business (commercial, supply chain, etc). Peter is very personable, responsive, and has been a pleasure to work with”Sr. Director M&A Philips Health & Wellness
Simoons & Company is the coaching company in the field of strategic alliances & partnerships. We provide coaching and training to business managers and alliances professionals and guide them to create excellence in their strategic alliances and partnerships. We are alliance professionals ourselves, we have seen many alliances and understand your challenges. By providing an objective outside-in view we help you move forward and increase your return on alliances. 
Peter Simoons
Simoons & Company was founded in 2010 by Peter Simoons who is a strategic alliance coach who built his experience and expertise while working for 25 years in partnerships, alliances and new business development. Peter is an ASAP Certified Strategic Alliance Professional (CSAP) and Chairman of the Benelux chapter of ASAP, the Association of Strategic Alliance Professionals.
“I attended the Strategic Alliance training provided by Peter as a preparation for the Association of Strategic Alliance Professionals CA-AM examination. This training was very thorough, highly interactive and provided an excellent basis for my later success in the examination. I would highly recommend Peter and his company to anyone who wants to further their professional development in this area.” Managing Director FitchSolutions
Our customers
The companies and people we have worked for include amongst others departments and people from organizations like Microsoft, Royal Philips Electronics, Reckitt Benckiser, Essent, SAS Institute, Astra Zeneca, Bruynzeel Sakura, Novartis, TNT Post, Novo Nordisk, Brabant Center of Entrepreneurship, Johnson & Johnson, FitchSolutions and Intel.
“Peter helped us to re-focus on the most important drivers for success in our alliances. With his structured approach and year-long experience he was able to instill passion and clear direction. We had a fruitful discussion with Peter and believe his support will help us to become even more successful.” Director Alliances SAS Institute
Our services include
Coaching, aimed at improving your alliance and partnership performance, can be as short as one hour and range to as long as a full year. It all depends on you like to achieve for yourself and your alliance team.
An assessment will help to identify the health of your alliances & partnerships and find areas for improvement. Assessments can also be applied to troubled alliances & partnerships to identify the causes and ways back into healthy partnerships.
Our training program offers open registration classroom workshops, in-house workshops and self-study formats. Business executives and alliance professionals, who are involved in the [decision making] process of creating and managing alliances and partnerships, benefit from attending our programs. Simoons & Company is an ASAP Education Provider Charter Partner.
Peter is available to be booked as an inspirational business speaker on the topic of collaborative relationships and all that comes to successfully creating strategic alliances & partnerships.
